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uber77Explore the book '77 Things' by Uber's head of Desn, Michael Gough, featuring essential desn principles for Uber Desn enthusiasts. Discover the new brand positioning and visual identityIn 2018, Uber unveiled a new brand positioning and a comprehensive visual identity system. To coincide with this launch, Michael Gough, Uber's Head of Desn, authored the book 77 Things.